One out of every three deaths among women in the U.S. each year is attributed to cardiovascular diseases including heart disease and stroke, making it the Number 1 killer of women in this country and causing more fatalities than all forms of cancer combined, according to the American Heart Association. However, only one in five American women believes that heart disease is her greatest health threat. In an effort to raise awareness of heart disease and empower women with the necessary tools to lead heart healthy lives, the American Heart Association’s Go Red For Women and the Ad Council are launching a new public service advertising campaign as an extension of the American Heart Association’s Go Red For Women movement. The launch precedes National Wear Red Day, which is on February 7th, and will mark the 10th anniversary of Go Red For Women. An estimated 43 million women in the U.S. are affected by cardiovascular disease, resulting in over 400,000 deaths each year, according to the American Heart Association. The symptoms of cardiovascular disease, such as shortness of breath, nausea, back pain and sweating, can be easy to miss and sometimes not outwardly apparent, causing it to be known as a “silent killer.” However, by knowing the risk factors and taking simple steps like stop smoking, regular physical activity, eating a heart healthy diet and blood pressure monitoring, women can decrease their chances of heart illness. The AHA established Go Red For Women in 2004 to encourage women to know their risk factors and adopt healthy lifestyle practices to help prevent heart disease. Since the creation of the program, more than two million women have participated by taking the Go Red Heart CheckUp and an estimated 627,000 lives have been saved.